Have you ever wondered how to create an evergreen webinar series that continuously engages and converts your audience? If so, you’re in the right place. An evergreen webinar series can be a powerful tool in your marketing toolkit, allowing you to connect with new leads and nurture existing ones automatically. In this guide, you’ll learn how to create an evergreen webinar series using EverWebinar, a popular platform designed to automate your webinar presentations.
What is EverWebinar?
EverWebinar is a software platform specifically designed to host automated, evergreen webinars. Unlike live webinars, evergreen webinars are pre-recorded and run on autopilot, making it easier to reach a wider audience without the need to be present every time. Moreover, you can schedule these webinars to replay at specific intervals or allow users to watch them on demand, thus enhancing your marketing efforts.
Why Choose Evergreen Webinars?
Before diving into the how-to, it’s crucial to understand why you might want to create evergreen webinars in the first place. Here are a few compelling reasons:
- Time Efficiency: Since the webinars are pre-recorded, you don’t have to be physically present each time it airs.
- Lead Generation: Evergreen webinars can continuously generate leads, providing an almost passive way to grow your email list.
- Wide Reach: By making your webinars available at different times, you’re not limited by time zones or scheduling conflicts.
- Consistency: A pre-recorded, polished webinar ensures that your message is consistently presented without any of the variabilities that can come with live presentations.
Getting Started with EverWebinar
Ready to create your evergreen webinar series? Here’s what you need to do step-by-step.
Step 1: Plan Your Webinar Content
Start by outlining what your webinar will cover. Think about your target audience and their pain points. Your content should be valuable, engaging, and relevant. Here’s a basic framework you can follow:
- Introduction: Briefly introduce yourself and outline what the webinar will cover.
- Problem: Discuss the main problem or challenge your audience faces.
- Solution: Present your solution and how it can help solve the problem.
- Testimonial/Case Studies: Provide proof through testimonials or case studies.
- Q&A Section: Anticipate common questions and answer them.
- Call to Action: End with a strong call to action, prompting viewers to take the next step (e.g., signing up for a product, scheduling a consultation, etc.).
Step 2: Script & Design Your Webinar
Once your content is planned, it’s time to script and design your webinar. Your script should be conversational and engaging. You don’t want to sound like you’re reading from a teleprompter. Keep it natural and interactive.
Designing Your Presentation
Ensure your slides are visually appealing but not overwhelming. Use bullet points, images, and infographics to break up text and keep your audience engaged. Tools like PowerPoint, Keynote, or Canva can help you create professional-looking slides easily.
Step 3: Record Your Webinar
With your script and presentation ready, it’s time to record your webinar. Choose a quiet location and use high-quality equipment to ensure clear audio and video. Software like OBS Studio, Zoom, or even the native recording capabilities within PowerPoint or Keynote can be used to record your session. Don’t forget to do a few test runs to make sure everything works perfectly.
Step 4: Upload Your Webinar to EverWebinar
After recording your webinar, the next step is to upload it to EverWebinar:
- Log In: Access your EverWebinar account and navigate to the dashboard.
- Create New Webinar: Select the option to create a new webinar.
- Upload Video: Follow the on-screen instructions to upload your pre-recorded video.
- Configure Settings: Customize your webinar settings, such as the scheduling options and registration process.
Step 5: Configure Your Webinar Settings
EverWebinar allows you to set up your webinar’s specific settings to enhance the user experience:
- Scheduling: Decide whether you want the webinar to be available on specific days, daily, or on-demand.
- Chat and Polls: Enable or disable chat and polls to engage your audience.
- Registration Forms: Customize the registration forms to capture the necessary details for future follow-up.
- Notifications: Set up email reminders and follow-ups to keep attendees engaged before and after the webinar.
Step 6: Promote Your Webinar
Now that your webinar is set up, it’s time to get the word out. Use various channels to promote your evergreen webinar:
- Email Marketing: Send announcements to your mailing list.
- Social Media: Share webinar details across your social media platforms.
- Paid Advertising: Consider using Google Ads, Facebook Ads, or other paid channels to reach a broader audience.
- Blog Posts & Partnerships: Write blog posts or collaborate with other businesses to promote your webinar.
Step 7: Analyze and Optimize
After your webinar has been running for a while, analyze its performance. EverWebinar provides detailed analytics, including registration rates, attendance, and engagement metrics. Use this data to tweak your content and settings for better performance.
Best Practices for Creating Evergreen Webinars
When setting up your evergreen webinar series, here are some best practices to keep in mind:
Keep It Engaging
Just because a webinar is pre-recorded does not mean it should be monotonous. Use engaging visuals, vary your tone, and include interactive elements like polls or Q&A.
Mobile-Friendly
Ensure your webinar is mobile-friendly. Many people may prefer to watch it on their phones or tablets, and ensuring a good mobile experience can help keep them engaged.
Strong Call to Action
End your webinar with a compelling call to action. Whether you want your viewers to buy a product, sign up for a free trial, or book a consultation, make it clear and easy for them to do so.
Regular Updates
Although evergreen webinars run on autopilot, occasionally update the content to keep it relevant. This is especially important if you mention dates or time-sensitive information.
Troubleshooting Common Issues
Even with the best planning, you may encounter some hiccups. Here are a few common issues and how to solve them:
Technical Issues
Technical problems can range from poor video quality to issues with playback. Ensure you use high-quality recording equipment and test the playback on various devices before uploading.
Low Attendance
If your attendance rates are low, revisit your promotional strategy. Are you reaching the right audience? Is your call to action compelling enough? Sometimes a few tweaks in your marketing approach can make a big difference.
Low Engagement
If you notice that viewers drop off halfway through your webinar or aren’t engaging, review your content. Are you providing value? Is the content well-paced? Make necessary adjustments based on the feedback and analytics you receive.
Ineffective Call to Action
If your viewers are not taking the next step after watching your webinar, reconsider your call to action. Is it clear, compelling, and easy to follow? Sometimes a simple change in wording or placement can significantly impact your conversion rates.
Example: Successfully Implementing an Evergreen Webinar Series
Implementing an evergreen webinar effectively involves combining strategic planning with quality execution. Here’s an example to illustrate the process in action:
Case Study: A Digital Marketing Agency
Initial Setup
Content Planning: The agency identifies that their target audience is small businesses looking to improve their online presence. They plan a webinar titled “How to Boost Your Online Presence Without a Big Budget.”
Scripting: They script the webinar to be educational and actionable, with a clear outline:
- Introduction and Objectives
- Common Online Presence Challenges
- Budget-Friendly Solutions
- Case Studies Demonstrating Success
- Q&A Session
- Call to Action to download a free e-book for more tips
Recording and Designing
Recording Setup: Using a quiet office space, they choose high-quality microphones and a webcam. They record the webinar in smaller sections to easily make edits and ensure smooth transitions.
Presentation Design: They use Canva to create engaging slides with minimal text, rich visuals, and clear key points to support the spoken content.
Platform Integration
Uploading to EverWebinar: The recorded webinar is uploaded to EverWebinar. They configure settings to offer the webinar thrice a week at different times to accommodate various time zones.
Interactive Elements: The chat and poll features are enabled to keep the viewers engaged. They schedule automatic email reminders for registrants.
Promotion and Launch
Email Campaign: An initial email blast is sent to their mailing list announcing the new webinar.
Social Media: Posts on different social media platforms, including LinkedIn, Facebook, and Instagram.
Paid Ads: A targeted Facebook Ad campaign is designed to capture new leads interested in digital marketing.
Analyzing and Optimizing
Performance Review: After four weeks, they review analytics — observing registration rates, attendance, and engagement.
Adjustments: Notice that most attendees drop off around the 20-minute mark. They reassess and shorten the webinar, ensuring the most valuable content is delivered earlier.
Results
By streamlining the content and tweaking their marketing efforts, the digital marketing agency notices a 30% increase in webinar registrations and a 20% increase in conversions based on the call to action.
Conclusion
Creating an evergreen webinar series using EverWebinar can be a game-changer for your business. It allows you to consistently engage and convert your audience with minimal ongoing effort. From planning and scripting your content to recording, uploading, and promoting your webinar, each step plays a crucial role in ensuring success.
Remember, the key to a successful evergreen webinar is continual optimization. Use the power of EverWebinar’s analytics to refine your approach, ensuring your webinars remain engaging and effective.
With a solid plan and the right tools, you’ll be able to create an evergreen webinar series that not only reaches a broader audience but also continuously drives conversions and growth for your business. So, get started today and watch your engagement soar.
