Have you ever wondered how to customize the thank you page in EverWebinar? If you run regular webinars, you know how crucial every single step of the attendee’s journey can be. From initial sign-up to post-webinar interaction, each point of contact is an opportunity to leave a lasting impression.
Customizing your thank you page is a fantastic way to continue the conversation and engage further with your audience. Now, let’s dive in and discuss how you can personalize this important part of your webinar experience!
Understanding the Importance of Customizing Your Thank You Page
Customizing your thank you page isn’t just a trivial task; it’s a strategic move. This page is crucial for multiple reasons:
- Engagement: It keeps your audience engaged even after they’ve completed an action.
- Conversion: It can help guide attendees toward your next call-to-action.
- Branding: It reinforces your branding and professionalism.
A well-customized thank you page can convert an attendee into a loyal follower or even a customer. So, let’s get started!
Accessing Your Thank You Page Settings in EverWebinar
Before you can start customizing, you need to know where to find the thank you page settings in EverWebinar. Here’s a step-by-step guide to help you navigate:
- Log In to EverWebinar: Start by logging into your EverWebinar account.
- Select Your Webinar: Choose the webinar for which you want to customize the thank you page.
- Navigate to Webinar Settings: Usually, this is under the “My Webinars” tab where your webinar list is located.
- Find the Thank You Page Option: Look for the section labeled “Thank You Page.”
Once you have navigated to the appropriate section, you’re ready to start customization.
Basic Customizations You Can Make
Editing Text
One of the simplest customization options is editing the text on your thank you page. This can be integral for making your message resonate with your audience:
- Thank You Message: Customize the message that thanks attendees for signing up or watching your webinar.
- Additional Instructions: This is a good place to provide additional steps or instructions for attendees.
Adding Your Branding Elements
Your brand’s identity should be consistent across all platforms, including your thank you page. Here are some elements to consider:
- Logo: Ensure your logo is visible.
- Brand Colors: Use your brand’s color scheme.
- Fonts: Stick with fonts that are consistent with your brand.
Incorporating Social Proof
Adding elements of social proof can enhance credibility. Consider including:
- Testimonials: Positive feedback from past attendees can be very persuasive.
- Social Media Links: Make it easy for people to follow you on social media.
Advanced Customizations
Using HTML and CSS
If you have the technical know-how, customizing your thank you page with HTML and CSS can offer endless possibilities. This allows for:
- Custom Layouts: Design your page layout exactly as you want.
- Styling Elements: Change font sizes, colors, and more for a unique look.
Incorporating Videos
Videos can make your thank you page more engaging. You can add:
- Thank You Video: A personalized thank you video from you.
- Instructional Videos: Videos that explain next steps or provide extra information.
Setting Up Redirects
If you want to direct attendees to another page, you can set up redirects:
- Follow-Up Page: Redirect them to a page with additional resources.
- Sales Page: Direct them to a page where they can make a purchase related to your webinar’s content.
| Customization Type | Description | Examples |
|---|---|---|
| Text | Basic adjustments to textual content | Thank you message, Additional steps |
| Branding Elements | Incorporate your brand’s identity | Logo, Colors, Fonts |
| Social Proof | Add elements that build credibility | Testimonials, Social Media Links |
| HTML and CSS | Advanced design and layout customization | Custom Layouts, Styling |
| Video | Visual engagement and personalized interaction | Thank You Video, Instructional Videos |
| Redirects | Guide attendees to another page for further engagement | Follow-Up Page, Sales Page |
Best Practices for Customizing Your Thank You Page
Keep It Simple
While it’s tempting to add lots of features, sometimes less is more. A cluttered page can overwhelm attendees. Aim for a clean, intuitive design.
A/B Testing
You won’t know what works best unless you test it. Use A/B testing to try different versions of your thank you page and see which performs better.
Mobile Optimization
Many attendees might view your thank you page on their mobile devices. Ensure that your page is mobile-friendly and loads correctly on smaller screens.
Clear Call-to-Actions (CTAs)
Guide your attendees on what to do next. Whether it’s following you on social media, downloading a resource, or registering for another webinar, make your CTA clear and compelling.
Common Mistakes to Avoid
Overloading Information
Providing too much information or too many options can be counterproductive. Keep it focused and straightforward.
Ignoring Analytics
Always track the performance of your thank you page. Use analytics to understand visitor behavior and optimize accordingly.
Poor Design
Your thank you page should be as thoughtfully designed as the rest of your webinar materials. Poor design can leave a negative impression.
Real-World Examples
Seeing real-world examples can spark some ideas. Here are two hypothetical scenarios:
Example 1: Health and Wellness Webinar
Thank You Message: “Thank you for attending our webinar on holistic health!” Additional Instructions: “Download our free eBook on maintaining a balanced lifestyle.” Video: A short testimonial clip from a satisfied client. CTA: “Follow us on Instagram for daily health tips.”
Example 2: Digital Marketing Webinar
Thank You Message: “Thanks for joining our session on SEO tactics.” Additional Instructions: “Book your free consultation with our SEO expert.” Branding Elements: Company logo, colors that match the brand palette. Redirect: After a few seconds on the thank you page, attendees are redirected to a blog post related to the webinar’s topic.
Tools and Resources
Utilizing additional tools can greatly enhance your customization efforts. Here are some you might find helpful:
Page Builders
If you’re not comfortable with HTML or CSS, page builders can simplify the process:
- Elementor: Known for its drag-and-drop features.
- Divi: Offers highly customizable options.
Analytics Tools
Understanding the performance of your thank you page is crucial for optimization:
- Google Analytics: Comprehensive tracking and insights.
- Hotjar: Provides heatmaps and session recordings.
Email Marketing Tools
Seamlessly integrate your thank you page with email marketing tools:
- MailChimp: Easy integrations and automated follow-ups.
- ConvertKit: Excellent for creating targeted email sequences.
Future Trends in Thank You Page Customization
Being aware of evolving trends can keep your thank you page relevant and effective:
Personalization
Personalized thank you pages that greet users by name or feature tailored content are becoming increasingly popular.
AI and Chatbots
AI can offer personalized content recommendations or answer questions right on your thank you page.
Dynamic Content
Dynamic content that changes based on user interaction or preferences can create a highly engaging thank you page.
Conclusion
Customizing your thank you page in EverWebinar is an essential step toward creating a more engaging and memorable webinar experience. By taking the time to edit text, add branding elements, incorporate social proof, and utilize advanced features like HTML and CSS, you can craft a page that not only thanks your attendees but also leads them on a journey toward deeper engagement with your brand.
Remember, the key lies in simplicity, clear call-to-actions, and continuous optimization. Avoid common pitfalls, stay updated with trends, and use the right tools to make the most of your customization efforts.
So, what are you waiting for? Start customizing that thank you page and turn every attendee into a loyal follower or even a customer!
